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What Broadway show posters tell us about this spring's plays and musicals

While we await the start of performances and official photos, we can get a peek at the tone, design, and star status of upcoming productions through their artwork.

Every picture tells a story — and the same goes for show art for Broadway plays and musicals. Designed to catch your eye and kickstart your brain, these artworks featuring a mix of photos, illustrations, and graphics suggest what to expect from this spring's shows while we wait for official photos once performances begin.

Consider what’s on view for upcoming productions: the funky fishnet stockings touting the return of The Rocky Horror Show, the vintage car parked in the poster for Death of a Salesman, the cracked pottery in The Balusters, and much more.

There are 16 new Broadway shows to take in this spring, listed below in order of start date. While we eagerly await their curtains to rise, check out their posters and what they reveal so far. After the art appreciation, get tickets to these productions on New York Theatre Guide.

Summary

  • This article rounds up 16 Broadway shows premiering in spring 2026; shows their poster art; notes what the artwork says about the show; and asks questions that are still in store for audiences
1.

Every Brilliant Thing

2.

Death of a Salesman

3.

Dog Day Afternoon

4.

Giant

5.

Cats: The Jellicle Ball

6.

Becky Shaw

7.

The Fear of 13

8.

Titanique

9.

The Rocky Horror Show

10.

Beaches

11.

The Lost Boys

12.

Fallen Angels

13.

Joe Turner's Come and Gone

14.

The Balusters

15.

Proof

16.

Schmigadoon!

1.

Every Brilliant Thing

Broadway
Play
Stars on stage
Drama
Interactive

This interactive solo comedy by Duncan Macmillan with Johnny Donahoe follows a son who tries to lift his mom’s dark depression by writing a list of things that make life worth living. The list grows to epic proportions.

We see: Daniel Radcliffe's bright blue eyes staring straight at us as pieces of blank paper fly. They’re just waiting for “brilliant things” to be jotted down on them.

We wonder: What would we include on our list? We’re invited into the play's world even before actually participating in it. (Interactive, remember?)

Performances begin: February 21

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Every Brilliant Thing

2.

Death of a Salesman

Broadway
Play
Classic
Award winner
Stars on stage

Arthur Miller’s 1949 modern classic, now starring Nathan Lane and Laurie Metcalf, tells the story of aging salesman Willy Loman as he struggles with failure, family conflict, and fading dreams.

We see: The revival is a star vehicle. Black type identifies the cast and director, while red is used to call out the author and title. It’s a clever way to direct your eye to where, to quote the play, “attention must be paid.”

We wonder: The car in the poster resembles a 1967 Ford Galaxie, per Google Lens — a galaxy far, far away from the play's original late 1940s setting. Will this revival be set in the late '60s?

Performances begin: March 6

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Death of a Salesman

3.

Dog Day Afternoon

Based on the 1975 Oscar-winning Al Pacino film inspired by a Life magazine article, the new play revolves around a real-life botched bank robbery that exploded into a media circus in the summer of ’72.

We see: Type treatment that all but oozes ’70s. Like that Y, which all but resembles one leg of a pair of bellbottoms. A photo of The Bear Emmy winners and Broadway newcomers Jon Bernthal and Ebon Moss-Bachrach, who play the would-be crooks, fetches a sense of urgency.

We wonder: Al Pacino improvised the film’s iconic “Attica!” chant, a nod to a famous prison uprising. Is it in the stage adaptation?

Performances begin: March 10

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Dog Day Afternoon

4.

Giant

Broadway
Play
Drama
Stars on stage
Award winner

On the eve of publishing his new book in 1983, celebrated author Roald Dahl (The BFG, Charlie and the Chocolate Factory, Matilda) is called out for antisemitism. Should he apologize or not, and risk wrecking his career?

We see: A bold declarative, summing up the play: John Lithgow is Roald Dahl. Looming even larger is the two-time Tony winner in character as Dahl, who, by the way, stood 6' 6". Wearing a crimson sweater and a stern scowl a la Miss Trunchbull, the character seems to be seeing red.

We wonder: Lithgow won an Olivier Award for this role in London. Will a Tony follow?

Performances begin: March 11

Check back for information on Giant tickets on New York Theatre Guide.

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Giant

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Unlock your exclusive guide, full of the best attractions, food, free events and more.

09:00

Breakfast at Liberty Bagels

Regularly named one of the city’s best bagel shops, the unassuming Liberty Bagels is the perfect spot to get a classic NYC breakfast sandwich.

10:00

Macy’s Herald Square

One of the world’s largest stores, Macy’s is a sight to behold, especially when it’s decked out for the holidays.

5.

Cats: The Jellicle Ball

Broadway
Musical
Classic
Stars on stage
Award winner

Glitter-dusted and dripping in reinvention, this production is a bold, queer-forward take on Andrew Lloyd Webber’s iconic musical Cats. It reimagines the original with a dynamic blend of ballroom culture, voguing, and queer artistic expression.

We see: A bright yellow background and a feline-shaped mirrorball ready to ascend. If you know the original musical, you know that’s a major, cathartic moment.

We wonder: How will the revival's award-winning Off-Broadway staging, with audience members on three sides of a catwalk, be transformed for a traditional proscenium theatre on Broadway?

Performances begin: March 18

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Cats: The Jellicle Ball

6.

Becky Shaw

Broadway
Play
Comedy
Award winner

Good intentions backfire, and worse, in this Pulitzer-nominated dark comedy now making its Broadway debut. Becky Shaw spins around a couple who sets up two of their romantically challenged friends. Bad idea.

We see: Read my lipstick! A tube of the makeup comes with a lit fuse, suggesting volatility and the notion that what you see isn’t always what you get.

We wonder: Will Becky Shaw lipstick be sold at the merchandise booth? Also, will the play inspire theatregoers to read William Makepeace Thackeray’s Vanity Fair, just as the book inspired playwright Gina Gionfriddo?

Performances begin: March 18

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Becky Shaw

7.

The Fear of 13

Broadway
Play
Crime drama
Stars on stage
True story

Based on a 2015 documentary, the play previously seen in London follows Nick Yarris, an American writer who was wrongfully on death row for over 20 years.

We see: Adrien Brody, a two-time Oscar winner making his Broadway debut in a role that earned him an Olivier nod. He wears prison garb and a grim expression in a line of inmates, an image fitting the serious story.

We wonder: The fear of the number 13 is called triskaidekaphobia. Does that play a part in the show? We’re not afraid to say we want to know.

Performances begin: March 19

Check back for information on The Fear of 13 tickets on New York Theatre Guide.

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The Fear of 13

8.

Titanique

Broadway
Jukebox musical
Comedy
Stars on stage
Screen to stage

This splash-hit jukebox musical lampoons James Cameron’s 1997 Titanic using Céline Dion’s music and persona. Set in a Titanic museum, Dion — who sang “My Heart Will Go On” for the film — claims she survived the disaster and recounts her own outrageous version of what really happened.

We see: Marla Mindelle, the show’s co-creator who reprises her performance as Dion from Off-Broadway, sporting sequins and cheeky expression as she rips through the show poster. It’s a knowing nod to how the musical irreverently retells the romance of scrappy Jack and rich Rose, Céline-style.

We wonder: What can we expect from comedy titan Jim Parsons and former Dion backup singer Deborah Cox in their Titanique debuts?

Performances begin: March 26

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Titanique

9.

The Rocky Horror Show

Broadway
Musical
Classic
Stars on stage

This raucous romp seizes inspiration from classic sci-fi and horror flicks while sending them up in sexy, subversive fashion. The plot follows a cute couple's encounter with a mad scientist named Dr. Frank-N-Furter, who’s crafting a humanoid creature named Rocky.

We see: Luke Evans, who makes his Broadway debut as Frank-N-Furter, in an inset. The main visual showcases ripped fishnet stockings that look 50-plus years old — like the show itself — that are part of the character’s signature corset-and-heels look.

We wonder: Are fishnets included in "what to wear to Rocky Horror" guides? (Yes, actually; we checked. Rocky Horror film screenings and live stagings alike often recommend dressing to theme.)

Performances begin: March 26

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The Rocky Horror Show

10.

Beaches

Broadway
Musical
Page to stage
Screen to stage

Based on the beloved 1988 movie, the musical follows the eventful lifelong friendship of two wildly different women: Cee Cee, a brash, Broadway-bound firecracker, and Bertie, a polished, bookish brainiac. Jessica Vosk and Kelli Barrett step into roles memorably played on screen by Bette Midler and Barbara Hershey.

We see: A still of a beach scene, which gets you thinking about time, tides, and how events flow like waves. The tagline, “A love story about friendship,” sums up what to expect.

We wonder: Will the Grammy-winning earworm “Wind Beneath My Wings” be included among the show's otherwise original score? (Yes, it will.)

Performances begin: March 27

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Beaches

11.

The Lost Boys

Broadway
Musical
Screen to stage

Based on the 1987 film, the rock-driven musical with songs by The Rescues follows a divorced mother and her two sons who relocate to a seemingly laid-back seaside California town — that's overrun by menacing teenage vampires.

We see: Set against a dark blue background, an eerie glowing hand appears to be beckoning. It recalls the famous movie line "Be one of us" and gives a supernatural vibe, which fits a story about the allure of creatures of the night.

We wonder: There’s an aerial design duo on the creative team, and the disembodied hand in the poster is floating. How will The Lost Boys literally take flight?

Performances begin: March 27

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The Lost Boys

12.

Fallen Angels

Broadway
Play
Comedy
Classic
Stars on stage

Noël Coward’s 1925 comedy follows two happily married women whose calm, domestic lives spiral when their mutual old flame announces his return, sparking a chain reaction of desire, envy, tipsy zingers, and bad behavior.

We see: A pithy tagline — “Classic comedy, uncorked” — floating above an Art Deco illustration of two wide-eyed women raising champagne flutes, gazes fixed. Look closely, and the artwork resembles Rose Byrne and Kelli O’Hara, who star in the revival.

We wonder: Could the women in the poster be staring at Maurice, the sexy ex played by Mark Consuelos in his Broadway debut?

Performances begin: March 27

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Fallen Angels

13.

Joe Turner's Come and Gone

Broadway
Play
Drama
Classic
Stars on stage

In 1911 Pittsburgh, a Black man searches for his lost wife and his sense of self after forced labor under the cruel Joe Turner.

We see: Playwright August Wilson’s name showcased prominently above photographs of the revival’s stars, Taraji P. Henson and Cedric "The Entertainer." They play Bertha and Seth Holly, a married couple whose boardinghouse becomes a haven for men and women in a story of displacement, community, and reclaiming wholeness amid slavery’s long shadow.

We wonder: The play's 2009 Broadway revival featured an actual garden on stage. How will this new production bring the setting to life, and is the poster's industrial background a hint at what to expect from David Gallo's scenic design?

Performances begin: March 30

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Joe Turner's Come and Gone

14.

The Balusters

Broadway
Play
Comedy
Stars on stage

David Lindsay-Abaire’s new Broadway comedy follows a tight-knit neighborhood association thrown into chaos and, eventually, a battle royale when a newcomer proposes installing (gasp!) a stop sign.

We see: Against a sky-blue background, the title is spelled out in white, with the T represented by a baluster, a vertical post that supports a railing. The flowers in containers — one upright, one shattered — plant the seeds of foreshadowing.

We wonder: Will more than a potted plant get overturned when the community residents can’t see eye to eye?

Performances begin: March 31

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The Balusters

15.

Proof

Broadway
Play
Stars on stage
Drama
Award winner

The Tony- and Pulitzer Prize-winning drama returns to Broadway. Proof revolves around Catherine, the daughter of brilliant but unstable mathematician Robert, and a landmark proof that surfaces after his death.

We see: An illustration of The Bear Emmy winner Ayo Edebiri as a contemplative Catherine before an image of Oscar winner Don Cheadle, emerging from stacked notebooks, as her late father. The image ingeniously conveys legacy and family connection.

We wonder: Will the Broadway debuts of Edebiri and Cheadle add up to a double triumph? We think so.

Performances begin: March 31

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Proof

16.

Schmigadoon!

Broadway
Musical
Screen to stage

Based on the TV series of the same name, the show follows NYC couple Melissa and Josh at a relationship crossroads. They end up trapped in a magical town just like one in a classic musical, where folks are constantly singing and dancing — and the only way out is through.

We see: Beneath a blue sky and a banner of the show’s title — all similarities to Oklahoma! are intentional — the story is captured in a whimsical tableau. Fans of the TV show will get the image of the picnic basket, which plays a key role in the plot.

We wonder: How many other references to classic musicals — such as The Sound of Music, Brigadoon, The Music Man, and Carousel — will theatregoers catch amid the schmenanigans on stage?

Performances begin: April 4

Check back for information on Schmigadoon! tickets on New York Theatre Guide.

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Schmigadoon!