Experience theatre in new ways at these unconventional Off-Broadway venues

Immersive and multimedia shows are just some of the types of theatre on offer at these venues.

Gillian Russo
Gillian Russo

When you imagine a trip to the theatre, you probably see yourself walking into a lobby with a box office window and perhaps a concessions or merch stand. You then find your seat facing a stage and, once the lights go down, you sit still in the darkness as the show unfolds before you. But seeing a show in a proscenium theatre — theatres where all the seats look toward the stage, like traditional Broadway houses — isn't the only way to go.

New York offers plenty of immersive and interactive theatre, where the audience can walk around, participate in the action, or simply sit in a different configuration. While some of these productions happen in traditional theatres, there are some venues that are built specifically to accommodate unconventional shows. Some of these venues are home to other artistic spaces. Some are theatres that offer an interactive viewing experience. Some aren't actually theatres at all. If you want a different show-going experience than sitting in a dark room and looking at a stage, check these venues out!

Get tickets to an Off-Broadway show on New York Theatre Guide.

Park Avenue Armory

It's not just a unique name — Park Avenue Armory actually used to be an armory. It was the headquarters of the 7th New York Militia, who stored weapons and trained there during the Civil War. Now it's home to the Park Avenue Armory arts organization, which puts on "alternative theatre" that often makes use of multimedia and various performance styles. It's also an incubator for hit shows: the acclaimed epic play The Lehman Trilogy, for example, played a sold-out run there before going to Broadway.

With decor like ornamental woodwork, marble, and stained glass in its many interior rooms, the venue itself is as breathtaking to take in as any show there. The Armory organization makes use of every inch: Besides using the massive drill hall in the center of the building as a flexible performance space, the organization puts up lounges, exhibitions, and more in the various other rooms to accompany each show.

Learn more about Park Avenue Armory's facilities, history, and nearby attractions.

The Shed

The Shed, part of the Hudson Yards complex in Midtown, isn't just a theatre. The complex includes three performance spaces, and they can all host so much more than shows. The Griffin Theater is the closest to a traditional theatre, with 500 seats facing a stage. The venue, however, can be split into multiple rooms to accommodate art exhibits, interactive theatre, and small events.

Then, there's the Tisch Skylights and Lab, a group of rooms used mainly as event and rehearsal spaces. But with a seating capacity of 450 people and standing room for 750, it's easy to imagine a Broadway-caliber show there, with endless possibilities for how the audience is configured. But the biggest space of all is the McCourt, which is created when the outer shell of The Shed is rolled over the adjoining outdoor plaza, creating a massive hall for all kinds of performances, events, and exhibits. The McCourt holds 1,200 seated people or 2,220 standing!

When it's not part of the McCourt, the outdoor plaza also serves as an art gallery. Two floors of The Shed's complex are also museum-like galleries that host rotating art exhibits, and there's also a coffee bar and lounge area. You can take in plenty of art at once during a visit to The Shed, and you can see a different type of art in the same space each time you visit!

The McKittrick Hotel

Did you know that The McKittrick isn't actually a hotel? The venue was first home to a group of nightclubs and later warehouses, finally transformed to resemble a pre-war hotel for the immersive Macbeth adaptation Sleep No More. According to the (fictional, but far more exciting) history on the building's website, the McKittrick was designed as the most luxurious hotel of 1930s Manhattan, but it was shuttered just before opening and lay dormant for 70 years. Then, in 2011, the immersive theatre companies Punchdrunk and Emursive bought and restored the place for Sleep No More. That last bit, if nothing else, is true.

When you arrive at the McKittrick for Sleep No More, you begin at a 1930s-style jazz bar, then are given a mask and are left to wander through the five floors where the performances take place. Each person gets to "choose their own adventure" based on where in the hotel they go. The actors move around, too, simultaneously performing different parts of the Macbeth tale with film-noir twists. You never know who you might stumble on — and you can go back to the McKittrick multiple times and never have the same experience twice!

The McKittrick also has a restaurant, Gallow Green, and bar, the Manderley, to complement the experience. The complex also hosts other events including lavish holiday parties at the venue's bar/entertainment space The Club Car, which is modeled after a 20th-century train car.

Get Sleep No More tickets now.

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Théâtre XIV

Théâtre XIV is home to Company XIV, the troupe behind some of the sexiest theatrical experiences in Brooklyn. The company is most famous for its annual Nutcracker Rouge show, a retelling of The Nutcracker with burlesque, opera, baroque dance, and circus acts. The venue is organized like a traditional proscenium theatre, but this Land of Sweets — in which the pleasures of both candy and sex unfold — doesn't just stay on the stage. The actors perform in front of, among, and even above the audience.

You're not part of the shows at Théâtre XIV, per se, but there's very little separation between the audience and the performances. If you're on a special date, you can get "love seat" tickets and sit in a two-person plush chair right up close to the action. The front row is so close, you can rest your drinks and treats on the stage! Plus, the actors escort you to your seats and serve you cocktails and food. You can even hang around afterward as though the venue was a regular bar, and sometimes the actors come out to mingle.

The Ruby Theatre

The name makes it sound like any other theatre, but don't be fooled. Transformed with the addition of bookshelves and a cozy, interactive setup, the Ruby is the latest home of New York's best-kept open secret, Drunk Shakespeare, which changes locations often to a variety of hidden-gem theatres. (Literally hidden — one previous home, The Gallery at Green Fig, was a secret room tucked behind a hotel restaurant.)

What makes The Ruby Theatre unique is the intimate nature of your experience there. At a show like Drunk Shakespeare — where five actors, one drunk, stumble through a Shakespeare play — inhibitions and audience-performer boundaries are bound to be a little lower than usual. Especially since you as the audience are invited to drink along, too. For the price of a premium ticket, you can even become the "King" of the night, where you get to sit in a throne, get champagne and a crown, and have some decision-making powers throughout the play. Just don't let the power — or the booze — go to your head.

Get Drunk Shakespeare tickets now.

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St. Ann's Warehouse

St. Ann's Warehouse is a fairly traditional theatre on the inside, but what makes it unique is its history and location. As the name might suggest, the venue used to be a house of worship called St. Ann's and the Holy Trinity Church, which became a classical music venue in 1980. In the years since, it's moved locations twice and is now a home for all kinds of daring new theatre, dance, and multimedia performances.

St. Ann's is also located in the DUMBO neighborhood of Brooklyn, so the area around the venue is as much of an experience as the show you're seeing there. Take in views of Manhattan, the Brooklyn Bridge, and the Hudson River; grab food from one of the historic eateries nearby (like the Brooklyn Ice Cream Factory or Grimaldi's Pizza), and walk a few minutes away to Pebble Beach.

PAC NYC (Perelman Performing Arts Center)

Newly built in 2023, the Perelman Performing Arts Center (PAC NYC for short) is the newest addition to the Off-Broadway scene, located in the downtown Financial District. You can't miss it: The venue is shaped like a metallic cube raised above the ground.

The ultra-modern inside sports a restaurant and expansive lobby. And you can see numerous shows there and never have the same experience twice, as the seats and the stage can be rearranged into hundreds of different layouts.

Photo credit: The Shed's Bloomberg Building. (Photo by Brett Beyer)

Originally published on

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