Massimo Iacoboni is a writer, producer and marketing professional with extensive expertise in creating and promoting events, visual communications and marketing campaigns in the design fields. He has written extensively for U.S. and European publications, including Italian Vogue.
He is currently President and Producer of Printsource New York, The Premier Market for Textile and Surface Design in the USA, which holds two trade shows a year in New York City.
A native of Italy, Massimo is a veteran of Rome’s Teatro Immagine, an experimental theatre movement of the 1970s. He debuted on the New York stage in 1977 at La MaMa, appearing in Locus Solus, a production based on Raymond Roussel’s novel by the same title. In 1978 he directed the absurdist play The difficulty of being homosexual in Siberia, a rewriting of L’Homosexuel ou la difficulté de s’exprimer by the French-Argentine humorist Raul Damonte Botana (known as Copi). More recently, he appeared at the Whitney Museum of American Art in New York City in Collecting Injustices, Unnecessary Suffering by Jill Kroesen, part of the Whitney Museum Performance Program. He is also featured in video artist Terri Hanlon’s experimental documentary Meringue Diplomacy, based on the life of 18th century French celebrity chef Marie-Antoine Caréme.
As Fashion Director of The Fashion Association, the fashion industry’s non-profit public relations arm, in the 1990’s Massimo produced the association’s first EPK (Electronic Press Kit), a seasonal video news release featuring, among others, Perry Ellis, Missoni, Burberry’s, and Yves Saint Laurent.
Also in the ’90’s, at World Studio, a full-service design and marketing firm based in New York City, Massimo was responsible for developing promotional and marketing programs for the agency’s accounts, which included Avon Products, EMI Music Publishing, Amway Corporation and The Metropolitan Opera.
Massimo has lived in New York City since 1980.