Fizz: The Totally Fictionalized Story of America�s Most Successful Blunder at the Ohio Theater


Betty Ann Besch Solinger presents Fizz: The Totally Fictionalized Story of America�s Most Successful Blunder, a comedy by Rogelio Martinez, opening at the Ohiop Theater on 16 Sep 2006, following previews from 9 Sep and running through to 30 Sep 2006.

Fizz is about Roberto Goizueta, a Cuban immigrant who headed the most quintessential of American companies � Coca Cola. As CEO during the 80s and 90s, Goizueta introduced the hugely successful Diet Coke, which helped make Coca Cola the most famous American trademark in the world. But he is better known for the introduction of New Coke, which was a massive failure. Goizueta fights his way back to the top and discovers that only by diving into the irrational can he fully understand America.

Directed by Sam Gold, Fizz features Bryant Mason (Roberto Goizueta), Keira Naughton (Trixie), Cheryl Lynn Bowers (New York City Rockette), Matt D�Amico (Ron), Mary Rasmussen (Deb), Sam Forman (Competition) and Reginald Veneziano (Voice of Coke). All the actors play a variety of roles..

Set design by Marsha Ginsberg, with costumes by Emily Pepper, lighting by Deborah Constantine and sound by Leah Gelpe.

Originally published on

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