50 Shades! The Musical announces dates

50 Shades! The Musical, a parody of E.L. James' kinky novel '50 Shades of Grey,' will open at Off-Broadway's Elektra Theatre on 12 Mar 2014, following previews from 21 Feb 2014.

The musical, to be directed by Al Samuels, had originally been expected to begin its Off-Broadway premiere at the Elektra in Nov 2013, but this was postponed due to a shift in management at the Theatre, which is now complete.

Cast for the musical's Off-Broadway premiere production is still to be announced.

50 Shades! The Musical opens with a female book club agreeing to read E.L. James' kinky novel '50 Shades of Grey.' As they meet to discuss the book the audience learn about the intensely erotic relationship between Christian Grey and Anastasia Steele the central characters of the novel, whose storyof sex, humor, and bondage is brought to life though parody and original songs.

With a book by Al Samuels, Amanda Blake Davis, Emily Dorezas, Jody Shelton, Ashley Ward, and Dan Wessels, and music and lyrics by Al Samuels, Amanda Blake Davis, Jody Shelton, Ashley Ward and Dan Wessels, 50 Shades! The Musical has set and costume Design by John Dunnett, lighting design by Herrick Goldman, and sound design by Matt Kraus.

50 Shades! The Musical played at The Edinburgh Fringe Festival in 2012 and is currently on a national tour, including engagements at San Francisco's Marines' Memorial Theater and Chicago's Broadway Playhouse. An upcoming run at the Kirk Douglas Theatre in Los Angeles will begin in Feb 2014.

This is the second show to adapt .L. James' novel '50 Shades of Grey' for the show. the musical parody 'Cuff Me: The unauthorised Shades of Grey Musical Parody,' conceived by Tim Flahertym currently plays at Off-Broadway's The Actors Temple.

Since author E.L. James book was published, more than 70 million copies have been sold worldwide. Universal Studios will release a film adaptation on 01 ug 2014.