Broadway

*Forbidden Broadway on Broadway: Merrily We Stole a Song*, a revue adapted from the long-running Forbidden Broadway parody franchise, has canceled its planned Broadway premiere. The show was set to play at the [Hayes Theater](https://www.newyorktheatreguide.com/theatres/hayes-theater) July to November.

Forbidden Broadway shows, which have played at small theatres across New York and the world since 1982, feature parody versions of popular Broadway songs. *Merrily We Stole a Song* was meant to...

'Forbidden Broadway' cancels Broadway run

The Cast of Forbidden Broadway: The Next Generation

The first Broadway revue based on the long-running Off-Broadway parody series, which spoofs classic and modern showtunes, was set to premiere this summer.

The family's all here! Take a first look at [*Mother Play*](https://www.newyorktheatreguide.com/show/31354-mother-play-on-broadway) on Broadway, a new [family drama](https://www.newyorktheatreguide.com/theatre-news/news/learn-about-all-the-family-dramas-on-broadway-this-season) starring [Jessica Lange](https://www.newyorktheatreguide.com/theatre-news/news/all-the-times-jessica-lange-did-theatre), [Jim...

See photos of Jessica Lange, Jim Parsons, Celia Keenan-Bolger in 'Mother Play'

1 mother play-1200x600-NYTG

The world-premiere family drama by Pulitzer Prize winner Paula Vogel is currently playing on Broadway at the Hayes Theater for a limited run through June 16.

Every rom-com needs a great song list. In the Huey Lewis and the News jukebox musical [*The Heart of Rock and Roll*](https://www.newyorktheatreguide.com/show/36584-the-heart-of-rock-and-roll), the band's hit songs from the '80s are seamlessly threaded into the lighthearted love story of coworkers Bobby (Corey Cott) and Cassandra (McKenzie Kurtz), who team up to make their dreams of success come true.

“The Power of Love,” “Stuck With You,” “If This Is It,” and more fan-favorite ear candy appears...

All the Huey Lewis songs in 'The Heart of Rock and Roll' on Broadway

4 heart of rock and roll-1200x600-NYTG

The critically acclaimed jukebox musical rom-com rocks with dozens of Huey Lewis and the News hits including "The Power of Love" and "Stuck With You."

Oh, Broadway! Following its critically acclaimed, extended run off Broadway this spring, [Cole Escola](https://www.newyorktheatreguide.com/stars-on-stage/cole-escola)’s [*Oh, Mary!*](https://www.newyorktheatreguide.com/show/37743-oh-mary) will play a limited Broadway engagement this summer. Performances will run at the [Lyceum Theatre](https://www.newyorktheatreguide.com/theatres/lyceum-theatre-ny) from June 26 to September 15, with opening night on July 11.

*Oh, Mary!* is a wacky, largely...

‘Oh, Mary!’ to transfer to Broadway this summer

oh mary review-1200x600-NYTG

The critically acclaimed play, written by and starring comedian Cole Escola, puts a humorous spin on the story of former First Lady Mary Todd Lincoln.

Step right up and see [*Water for Elephants*](https://www.newyorktheatreguide.com/show/34684-water-for-elephants-on-broadway) on Broadway! Circus and theatre meet in the stage adaptation of Sara Gruen's bestselling historical romance novel, which captivated audiences on the page and screen and now does so live.

*The Flash*'s [Grant Gustin](https://www.newyorktheatreguide.com/stars-on-stage/grant-gustin) stars as Jacob Jankowski, who runs away with the Benzini Bros. Circus and falls in love with...

Everything you need to know about 'Water for Elephants' on Broadway

w4e first look-1200x600-NYTG

Grant Gustin and Isabelle McCalla currently star in the critically acclaimed musical adaptation of Sara Gruen's bestselling circus-themed novel from 2006.

Nominees for the 2024 Outer Critics Circle Awards have been announced. The annual awards ceremony honors the best of both Broadway and Off-Broadway theatre, with both types of shows competing against each other in many categories.

The Off-Broadway musical *Dead Outlaw* received the most nominations with nine. Tied for second, with seven awards each, are the Off-Broadway musical *The Connector* and the currently running Broadway play...

2024 Outer Critics Circle nominations announced

Outer Critics Circle

The annual awards honor the best of both Broadway and Off-Broadway theatre from the previous years, and numerous currently running shows were recognized.

April 23 is World Book Day, and Broadway is a feast for book lovers this season. There are numerous [new play and musical adaptations of novels](https://www.newyorktheatreguide.com/theatre-news/news/from-page-to-stage-how-bestselling-books-became-broadway-blockbusters) on stage this season: [*The Wiz*](https://www.newyorktheatreguide.com/show/27115-the-wiz-tickets), [*The Great Gatsby*](https://www.newyorktheatreguide.com/show/38749-the-great-gatsby-on-broadway), [*Water for...

Broadway shows to see based on your favorite book

9 mary jane-1200x600-NYTG

We're celebrating World Book Day by providing play and musical recommendations for fans of hot new bestsellers, classic novels, and popular authors.

The circus is staying in town! *Water for Elephants* on Broadway has released a new block of tickets for performances through February 2, 2025 at the [Imperial Theatre](https://www.newyorktheatreguide.com/theatres/imperial-theatre). Get [*Water for Elephants* tickets](https://www.newyorktheatreguide.com/show/34684-water-for-elephants-on-broadway) now.

Adapted from the [bestselling 2006 book by Sara...

'Water for Elephants' tickets now on sale through February 2025

3 water for elephants-1200x600-NYTG

The critically acclaimed, circus-themed Broadway musical, which stars *The Flash*'s Grant Gustin, is based on the bestselling 2006 novel by Sara Gruen.

Take a first look at [Rachel McAdams](https://www.newyorktheatreguide.com/stars-on-stage/rachel-mcadams) on Broadway! The Oscar-nominated actress known for films like [*The Notebook*](https://www.newyorktheatreguide.com/show/33744-the-notebook-the-musical), *Mean Girls*, and *Spotlight* is making her Broadway debut in the title role of [*Mary Jane*](https://www.newyorktheatreguide.com/show/6955-mary-jane-tickets), playing at the [Samuel J. Friedman...

See photos of Rachel McAdams and the cast of 'Mary Jane' on Broadway

8 mary jane-1200x600-NYTG

The Academy Award nominee makes her Broadway debut in the title role in Pulitzer Prize and Tony Award nominee Amy Herzog's drama about a single mother.

Discover where [Alicia Keys](https://www.newyorktheatreguide.com/theatre-news/news/all-the-times-alicia-keys-did-theatre)'s own dreams were made. The 16-time Grammy Award-winning musician has been working on the new Broadway musical [*Hell's Kitchen*](https://www.newyorktheatreguide.com/show/37579-hells-kitchen-broadway) for over a decade, but its origins reach back to the '90s.

[Loosely inspired by her formative...

How 'Hell's Kitchen' reflects and differs from Alicia Keys' life

hells kitchen bway-1200x600-NYTG

Keys's song catalog makes up this new musical about a young girl coming of age in Manhattan — a story inspired by, but not identical to, Keys's own upbringing.

__UPDATE: Tony Award nominee Julia Lester has joined the *I Can Get It For You Wholesale* cast as Miss Marmelstein. The *High School Musical: The Musical: The Series* star made her Broadway debut in 2022 as Little Red in *Into the Woods*. Joy Woods, Victor de Paula Rocha, and Darron Hayes complete the ensemble.__

We've got casting for you! [Classic Stage Company](https://www.newyorktheatreguide.com/theatres/classic-stage-company) has set principal casting for its revival of the musical [*I Can Get It For You Wholesale*](https://www.newyorktheatreguide.com/show/28275-i-can-get-it-for-you-wholesale-tickets), going up this fall at CSC's theatre on E 13th Street.

Joining the previously announced Santino Fontana as Harry Bogen and Judy Kuhn as Mrs. Bogen are Adam Chanler-Berat as Meyer Bushkin, Eddie Cooper as Tootsie Maltz and ensemble, Adam Grupper as Maurice Pulvermacher, Greg Hildreth as Teddy Asch, Rebecca Naomi Jones as Ruthie Rivkin, Sarah Steele as Blanche Bushkin, and Ryah Nixon as an ensemble member.

Additional casting has yet to be announced.

The creative team of *I Can Get It For You Wholesale*, led by director Trip Cullman, includes scenic designer Mark Wendland, costume designer Ann Hould-Ward, lighting designer Adam Honoré, sound designer Sun Hee Kil, choreographer Ellenore Scott, score arranger and adapter David Chase, and music director and orchestrator Jacinth Greywoode.

*I Can Get It For You Wholesale* features music and lyrics by Harold Rome and a book by Jerome Weidman, with new book revisions made for this revival made by his son, John Weidman. The show follows Garment District worker Harry Bogen as he cheats, embezzles, and alienates his mother and girlfriend in his quest to get to the top.

The musical revival kicks off CSC's 2023-24 season, which also includes Shakespeare's *Pericles* and Alice Childress's *Wine in the Wilderness*.

Check back for information on *I Can Get It For You Wholesale* tickets on New York Theatre Guide.

*Photo credit: Santino Fontana and Judy Kuhn. (Photos courtesy of production)*

'I Can Get It For You Wholesale' sets Off-Broadway casting

wholesale-1200x600-NYTG

Off-Broadway

I Can Get It For You Wholesale - NYC

Genre: Musical (US and AUS)

I Can Get It For You Wholesale

I Can Get It For You Wholesale - Hero

I Can Get It For You Wholesale - NYC Product Media

I Can Get It For You Wholesale Asset 1 10/24/23

I Can Get It For You Wholesale Asset 2 10/24/23

I Can Get It For You Wholesale Asset 3 10/24/23

I Can Get It For You Wholesale Asset 4 10/24/23

I Can Get It For You Wholesale Asset 5 10/24/23

I Can Get It For You Wholesale Temporary Asset 10/20/23

WHOLESALE TodayTix Poster

Santino Fontana, Judy Kuhn, Julia Lester, and more star in one of the first major revivals of *I Can Get It For You Wholesale* since its Broadway premiere in 1962. Get *I Can Get It For You Wholesale* tickets now to see these stage favorites in this limited-time Off-Broadway production.

The *I Can Get It For You Wholesale* musical follows Harry Bogen, a shipping clerk in 1937 New York. He has career ambitions far beyond his little piece of the Garment District, and he'll do anything, however dishonest, to anyone, however close, to get ahead and stay there.

Bogen may be the show's main character, but *I Can Get It For You Wholesale* is perhaps even better known for the small role of Miss Marmelstein, which gave Barbra Streisand her Broadway debut (and first Tony Award nomination) back in 1962. Now, Julia Lester, a 2023 Tony nominee for *Into the Woods*, takes on that role, alongside Tony winner Fontana (*Tootsie*) as Harry and four-time Tony nominee Kuhn (*Fun Home*, *She Loves Me*) as Mrs. Bogen.

Following the show's Broadway debut, the next major New York revival wasn't until 1991, when the American Jewish Theatre staged *I Can Get It For You Wholesale* off Broadway with Evan Pappas, Carolee Carmello, and Vicki Lewis. The 2023 production, presented off Broadway by Classic Stage Company, is the first Off-Broadway revival since then.

This production features songs by Harold Rome and a book by John Weidman, revised from the original by his father, Jerome Weidman. The elder Weidman also wrote the 1937 novel *I Can Get It For You Wholesale*, on which the musical is based, and co-won a Pulitzer Prize for the musical *Fiorello!*

Don't wait for someone to get them for you — get tickets to *I Can Get It For You Wholesale* in New York now.

I Can Get It For You Wholesale - NYC - NYTG

Last seen on Broadway in 1962, this classic musical follows an ambitious Garment District worker who will do anything underhanded to get to the top. See the rare Off-Broadway revival featuring stage favorites including Santino Fontana, Judy Kuhn, and Julia Lester.

*I Can Get It For You Wholesale* began as a 1937 novel by Weidman, and it was turned into a film before becoming a musical. The Broadway production debuted in 1962 and ran for 300 performances. The show has rarely appeared in New York since, though — the last major production was in 1991, presented by the American Jewish Theatre and starring Evan Pappas and Carolee Carmello.

Classic Stage Company now presents *I Can Get It For You Wholesale* off Broadway, with a cast of stage favorites. Fontana is known for his Tony-winning lead performance in the *Tootsie* musical, Lester earned a 2023 Tony nomination for her breakout *Into the Woods* performance, and Kuhn is a four-time nominee for *Fun Home*, *She Loves Me*, *Chess*, and *Les Misérables*.

## What to watch for

- The 1962 Broadway premiere of *I Can Get It For You Wholesale* marked the debut of a then-unknown Barbra Streisand as Miss Marmelstein.
- It's a family affair! Jerome Weidman wrote the musical's book, and his son John Weidman revised it for this production.
- The original *Wholesale* novel was Jerome Weidman's first full-length book.
- In the 1951 film, the main character was changed to fashion designer Harriet Boyd, instead of businessman Harry Bogen, so Susan Hayward could star.
- Young men's ambition-to-a-fault is a popular theme of classic musicals. Other famous examples include J. Pierrepont Finch in *How to Succeed in Business Without Really Trying* and the title character in *Pal Joey* (which is getting a limited-run Encores! revival during *Wholesale*'s run).

I Can Get It For You Wholesale - NYC - TT

The classic musical returns to the stage for a rare revival since its 1962 premiere. See Santino Fontana, Judy Kuhn, Julia Lester, and more in the story of a 1937 Garment District worker who will do anything, however dishonest, to make it to the top.

I Can Get It For You Wholesale - NYC - GS

See a rare Off-Broadway revival of a classic musical, featuring Santino Fontana, Judy Kuhn, and Julia Lester. The show centers around a Garment District worker determined to achieve success through any means necessary, including dishonesty.

It’s incredible that the cultural legacy of [*I Can Get It For You Wholesale*](https://www.newyorktheatreguide.com/show/28275-i-can-get-it-for-you-wholesale-tickets) — the 1962 musical by Jerome Weidman (book) and Harold Rome (music and lyrics), loosely based on Weidman’s novel — is fairly limited to the fact that it marked Barbra Streisand's Broadway debut. It seems particularly ironic given that the show’s primary thematic anxiety is legacy itself, situated in the context of a world hostile to Jews.

The first scene depicts protagonist Harry Bogen (Santino Fontana) looking back at his younger self being bullied by an anti-Semite. When he returns home, something about the experience, and the fact that little besides his mother (Judy Kuhn) and her cooking comfort him, fuels a fire that will soon overwhelm him. 

In Trip Cullman’s new production at [Classic Stage Company](https://www.newyorktheatreguide.com/theatres/classic-stage-company), Harry is as ambitious an entrepreneur as almost anyone on the stage these days, making deals to start businesses before he has the funds — and selling out his friends along the way. That the actors don their final accessories as they first enter makes it easy to imagine that everyone could have gotten ready entirely on stage, the audience watching them transform. Because that’s what Harry wants: transformation.

He’ll buy his mother mink stoles and, in his pursuit to make his dress company a fashion giant, butter up buyers with caviar and champagne. He truly wants to reenvision himself as a bright star in the firmament of the American Dream. *Wholesale* casts him as a proto-Talented Mr. Ripley in the way he wants to use charm offensive to get what he wants, while maintaining a more agreeable guise.

He’s a scammer, robbing one friend to pay another, playing with family friend Ruthie’s (Rebecca Naomi Jones) heart while succumbing to equally materialistic actress Martha Mills (Joy Woods). But, as his spending fails to add up, the world starts to close in on Harry's dreams of having it all.

Weidman’s book (now revised by his son, John Weidman) and Rome’s score often seem at odds with each other, and the show's intended tone is frequently unclear. While the show is increasingly aware of Bogen’s dubiousness, there’s a jovial quality to the music that doesn’t gel with the seriousness of a story about misplaced racial and class trauma fueling cutthroat ambition.

That *Wholesale* ties itself to Jewish families also serves as an obstacle for a more coherent show. Is it that American industrialism and modernity and Jewish family values are incompatible? Or that Harry simply abandoned those values to assimilate? Regardless, Fontana nails the desperation of wanting to escape where you came from and making that desire work overtime, but he is less charming than hoped. If the character succeeds in convincing everyone (until he can’t) that he’s trustworthy, Harry’s all-consuming drive papers over his appeal.

Conversely, Woods is the show’s icon. Every time she sets foot on stage, you hope the gold dust from her stardom rubs off on you. In “The Sound of Money” alone, Woods, with her gorgeous wingspan and blinding seductive appeal, makes the trip to the theatre worth every cent. 

[*I Can Get It For You Wholesale* is at Classic Stage Company through December 17. Get *I Can Get It For You Wholesale* tickets on New York Theatre Guide.](https://www.newyorktheatreguide.com/show/28275-i-can-get-it-for-you-wholesale-tickets)

*Photo credit: Joy Woods and Santino Fontana in I Can Get It For You Wholesale. (Photo by Julieta Cervantes)*

'I Can Get It For You Wholesale' review — musical, like its protagonist, desperately tries to have it all

wholesale review-1200x600-NYTG

Read our review of *I Can Get It For You Wholesale* off Broadway, starring Santino Fontana, Judy Kuhn, and Julia Lester, currently running through December 17.

Founded in 1967, Classic Stage Company (also known as CSC) is located in the heart of Manhattan’s East Village close to Union Square. CSC produces revivals and reimaginings of classical plays and musicals for contemporary audiences, which often relate to current issues.

The company's first venue was a 100-seat theatre within Rutgers Presbyterian Church, and it moved to its current venue, a former carriage house, in 1973. The 199-seat theatre has a thrust stage with audiences seated on three sides of the performance space.

In January 2019, the Off-Broadway home of Classic Stage Company was renamed the Lynn F. Angelson Theater in honor of Lynn F. Angelson, a longstanding board chair.

## How to get to Classic Stage Company off Broadway

Classic Stage Company's Lynn F. Angelson Theater is closest to the 3 Av. subway stop on the L line and 14th Street - Union Square on the N, Q, R, W, L, 4, 5, and 6 lines.

The nearest bus stops are 3 Av/E 14th St. and 3 Av/E 11th St. on the M101, M102, and M103 lines; and 4 Av/E 12 St on the M1, M2, and M3 lines.

## Restaurants near Classic Stage Company

Popular restaurants near Classic Stage Company include The Ugly Duckling (American), Jackdaw (American), The Smith (American), Ruby's Cafe (Australian), and Yellow Rose (Mexican).

Classic Stage Company - NY

Classic-Stage-Company-NY-644x322px

Classic Stage Company

Get tickets to the best shows at the best prices on Broadway and beyond

Discover New York City

New York Header Image

Latest New York City Insider Posts

New York 

New York Tile Image

Venues in New York City

Classic Stage Company - TodayTix

Classic Stage Company - New York Theatre Guide

Classic Stage Company Seating Plan - NYC - 644x956px

Classic Stage Company will revive the 1962 musical at the start of its 2023-24 season, with direction by Trip Cullman and a revised book by John Weidman.

'I Can Get It For You Wholesale' sets Off-Broadway casting

Subscribe to our newsletter to unlock exclusive New York theatre updates!