The Broadway Theatre is one of only five playhouses situated directly on the street named Broadway. Designed by Eugene De Rosa, the building officially opened on 25th December 1924 as B. S. Moss’s Colony, a premiere film house. It underwent a series of name changes which included Universal's Colony Theatre, B.S. Moss' Broadway Theatre, and Earl Carroll's Broadway Theatre. The theatre was used for stage productions and was re-christened simply as the Broadway Theatre on 30th December 1930. The Shubert Organization purchased the property in 1939 and have since completed two renovations in 1956 and 1986. The theatre houses an extremely large stage at sixty feet deep.