The Broadway Theatre is one of only five playhouses situated directly on the street named Broadway. Designed by Eugene De Rosa, the building officially opened on December 25, 1924, as B. S. Moss’s Colony, a premier film house. The building underwent a series of name changes, including to Universal's Colony Theatre, B.S. Moss' Broadway Theatre, and Earl Carroll's Broadway Theatre.
The theatre was used for stage productions and was re-christened simply as the Broadway Theatre on December 30, 1930. The Shubert Organization purchased the property in 1939 and have since completed two renovations in 1956 and 1986. The theatre houses an extremely large stage at 60 feet deep.
The Broadway Theatre, located at 53rd Street and Broadway, is closest to the 50th Street subway stop on the 1 line. The nearest bus stop to the theatre is 7th Ave/W 53rd St. on the M7, M20, and M104 lines.