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Tue 05 Mar 2013 return to previous page

Viva Forever!: Spice Girls musical on Broadway?

Photo by Brinkhoff/Mögenburg
Viva Forever
Scene from the London
production of Viva Forever!

WENN reports that producer Judy Craymer is planning on bringing Viva Forever! to Broadway, but only afer the show has had a major overhaul. There has been no official confirmation.

Viva Forever! is a new comedy musical by Jennifer Saunders (Absolutely Fabulous), featuring the songs of The Spice Girls, a British pop girl group.

The musical's world premiere production opened at London's Piccadilly Theatre on 11 Dec 2013, following prevews from 27 Nov 2012. The musical recently extended its booking period by 8 months - with tickets now on sale through to 15 Feb 2014.

The musical opened to scathing reviews: The production values are high, the songs are well-sung and the casting is pretty-much spot on, but the story is lame and the humour is vacuous, almost as if the script has been sanitised. (; "The narrative lumbers along packed with large dollops of dull dialogue, leaving one longing for another musical interlude. (The Stage); I’ll tell you what I wanted, what I really, really wanted – I wanted this terrible show to stop...This musical is tawdry, lazy and unedifying." (Telegraph).

Despite the negative reviews producer Judy Cramer, who produced the hit Abba musical Mamma Mia! is still very committed to the show. A source told Britain's Daily Mirror, "Judy is doing all she can to make it sharper and funnier. There will also be a few major set reworkings, giving 'Viva Forever!' a fresher feel."

Viva Forever! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today’s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she’d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.

Directed by Paul Garrington, the principal cast features Sally Ann Triplett (Lauren), Hannah John-Kamen (Viva), Siobhan Athwal (Luce) , Lucy Phelps (Diamond), Dominique Provost-Chalkley (Holly), Lucy Montgomery (Suzi), Simon Slater (Mitch), Bill Ward (one of the Judges), Sally Dexter (one of the Judges), Tamara Wall (one of the Judges), Ben Cura (Angel), Hatty Preston (Minty), Simon Adkins (Leon) and Anthony Topham (Lance).

It is produced in London by Judy Craymer in association with the Spice Girls, Simon Fuller and Universal Music.

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